Digital kiosk
for movie ticket

The problem

The main goal of this project has been to identify and extract key points through user-centered research in order to redesign a digital product focused on cinema ticket purchases, aiming to improve the navigation experience and optimize the entire purchase process.

Initially, several critical issues were identified, such as unintuitive navigation, a lack of clear information structure, and buttons and text content that were visually too small. Additionally, essential functionalities like filters for genre, age, or language were missing, as well as the absence of a progress bar, and the inability to add additional products like popcorn or drinks. These deficiencies resulted in a long and confusing purchase process, negatively impacting the user experience.

The solution

Through various research methods, such as surveys, interviews, direct competitor analysis, prototype testing, and real user behavior observation (shadowing), all key insights for improving the cinema ticket purchasing experience in a public setting via a digital kiosk have been identified. This research not only allowed me to understand the users' needs and preferences but also detect the main weaknesses in the navigation and interaction of this digital product.

To address the main issues identified, a new structure has been developed to facilitate access to all content along two axes: a progress bar to provide better understanding of the entire purchase process and a main navigation system that gives users control over their actions. Visual elements, such as buttons, icons, and texts, have been adjusted to be larger and more readable. Additionally, users are provided with information about the new 'Screen X' technology. Finally, new functionalities have been incorporated, such as filters to improve the search for movies by genre, language, and age, as well as the option to purchase popcorn and drinks.