With 45 years of B2B maritime logistics experience, GrupaMar needed a website reflecting its complete logistics service with owned infrastructure and team of specialists. My redesign improves real-time tracking access for all users, expressing human-centred service and technological innovation.¶
Problem
The previous website suffered from unclear information architecture, unintuitive navigation, and poorly organised technical content. The client area and shipment tracking were hard to access—especially on mobile. Missing visual hierarchy and status indicators left B2B users uncertain, unable to quickly find critical updates about their shipments.
Solution
The new design establishes clear visual hierarchy and intuitive navigation focused on B2B user needs. Access to the client portal and real-time tracking has been streamlined, with larger, more readable UI elements and prominent action buttons. Status indicators, micro-interactions, and a fully responsive layout ensure a consistent, trustworthy experience across all devices—boosting operational confidence and efficiency.
The new homepage combines clarity, functionality, and brand personality to guide B2B users through key services, values, and digital tools with minimal friction.
With over 45 years of experience, it is a leading provider of integrated maritime logistics for businesses operating with the Balearic and Canary Islands. Its team of 280 professionals, owned infrastructure, and commitment to innovation shape a unique proposition: technical reliability with a human touch.
The new website presents GrupaMar’s services clearly, visually, and functionally—enabling B2B clients to quickly identify the right logistics solution for their shipments.
Each delegation has its own page with precise location, contact details, opening hours, and real photos of the facilities—showcasing the local team’s proximity and reliability.
Two dedicated entry points let clients quickly access their private account or track shipments in real time—streamlining logistics management from any device.
